This is where the problem is, if a URL is shortened into smaller text, then where does the link authority go? One would think that the link authority would be passed to the URL shortener’s website. This does not help the content owner at all and gives the shortener’s website a credit that they should not receive. They may even be doing this on purpose to gain authority that they should not be getting at all. best url shortener
Using the right URL shortener is important to making sure that the content receives the credit that it should get and the SEO magic that it should receive. If a person creates content that generates links that that website should receive credit and not the website shortening the characters for use in the social media systems.
Fortunately, all it takes to find one of these places is research. Most of the URL shorteners that pass the link credit on are very vocal about the fact that they pass the credit on to the website. This means that if a link credit can be passed on then it will be passed on to its rightful owner. Therefore, the content owner does not need to worry about doing business with of those types of URL shortener services.
In closing, a business owner must make sure to use the right URL shortener and not allow the default shortener to dictate where the link credit will go. This also assures the business owner that they will know where the link credit will go in the present and in future. Therefore, a business owner should do their homework and figure out what service to use as soon as possible to limit the loss of off page SEO. The sooner a person can do this one simple thing, the better off they will be in the end.