Affiliate marketing programs have exploded in recent years. As one of the quickest and easiest ways to start an online home business, people are joining this wave by the millions. Affiliate programs give merchants the opportunity to hire massive armies of sales reps who are paid for the results they get.
Affiliate rewards can be great and an affiliate marketer can earn several thousand dollars a month. This win-win situation has led to an explosion in the number of affiliate programs available to affiliate marketers.
With this growth in referral opportunities, many questions have arisen, such as: How do you choose the right referral program for you? What qualities should you look for in the program that will give you a good chance at a sustainable income? Here are some tips to help you evaluate affiliate programs and help you avoid wasting time and money.
What are the fees paid by the program?
It is very important that you know how much you can expect to earn from the sale. There is no point spending time and money promoting a product that pays very small commissions. You may end up spending more on marketing than you do on sales. It’s probably best to stick with marketing high-commission value products, unless you’ve found a niche where you can sell massive amounts of products and generate large commissions on your sales volume.
How much traffic is there on your website?
Try to find out how much traffic the affiliate owner’s website actually receives. Alexa.com is a very useful tool for doing this research. If the website is in the top 100,000, it means that the merchant is getting a lot of traffic, so there may already be a large number of affiliate partners. If it is below 500,000 rankings it may not be that great, or it could be a golden opportunity to earn some real money by becoming a top affiliate.
Always look for the merchant’s product if their website has a low traffic ranking. It might be a good idea to buy the product yourself if you can afford it. If not, you can do a search for negative comments about it online. Be careful who you listen to because many people are used to criticizing affiliate programs without anything really supporting their comments. If you find a lot of negative reviews with few positive comments, it is probably a good idea to steer clear of this affiliate program.
How often are affiliate commissions paid?
Some affiliate programs pay commissions every week; Some only pay once a month and others only pay every three months. Knowing how often you expect to pay a check is important if you are going to have financial control over your business. Do you have the financial resources to keep marketing a product if you have to wait too long before you get paid? It would also be helpful to know the minimum commission you must earn before it is paid.
Does the affiliate program pay for subsequent sales?
Some programs will only pay a commission on sales made through customers who visit your site through a direct link from your site. You are not paid anything for subsequent purchases a customer makes if they visit the merchants site directly. It is important to get paid regardless of which path the customer takes if you want to create a sustainable subsidiary.
What marketing resources does the affiliate program offer?
Take a look at the type and quality of marketing resources they offer. Do they provide articles, advertisements or other content that you can use to place on your site? Do they offer free guides, specials, free e-books, or product samples that you can submit to your list? If the marketing materials they provide are good, the company is likely to be very supportive of its affiliates.
Finding the right referral program for you can be difficult. The best advice is to do your research, follow the tips above, and listen to your instincts. Use the questions above to help you find an affiliate program that will help you reach your financial goals.