Even for those of us who have been dabbling in the Internet marketing arena for a decade or more, all these latest frenzied “Info-Product Launches” are downright scary. In recent months it is not only the product launches themselves that have become a little frightening, but also the rate at which these product launches keep bombarding all of us in the marketing world. It has become so relentless you feel like you’re an extra, ducking for cover in some war movie; Saving Private Ryan comes quickly to mind.
Once upon a time, not too long ago, you might get hit with one or two really major launches in a year. Now it seems like we are getting two or three a week. Those actively looking for good, solid marketing information will be totally drenched in the latest “How To” ebooks, videos and courses. Plus, throw in all those debuting membership sites, seminars, and private coaching sessions and even seasoned marketers are in serious danger of getting “Info Product Launch Burn-out.”
For the beginning wannabe online marketer it is a virtual mind field. One misstep and you can wake up, scratching your head: did I actually pay that much for a marketing product I can barely understand, let alone put into practice. Don’t get fooled by all the promises of instant wealth or quick riches. If getting rich was as easy as 123… we would all be sporting Donald Trump hairdos.
To make matters worst, all the latest marketing trends seem to be promoting the laziest ways possible to make a quick killing on the Internet. With this simple marketing tactic or that SEO trick, even the dimmest light bulb on the planet can have roaring online success without even breaking into a sweat or using up any of those precious brain cells. Heaven forbid.
The marketing hype has become so palpable and obnoxious it’s like a rich relative who won’t shut up about how much he’s earning while sitting in his pj’s and playing with his PDA.
“How I made 1 million in 52 minutes.” “How I made 100 grand with only a list of 45 subscribers…”
Who is to blame for all this “Info Product Feeding Frenzy”? Well we won’t mention names but these marketers are not shy about what they’re doing. Just the opposite, they brag and boast about how they can manipulate, control and whip prospective customers into such a buying frenzy just to see who can sell the largest amount of product in the shortest amount of time.