There’s something about networking that makes a lot of people cringe. And from what I’ve observed over the years of being an actively networking entrepreneur, I can see why so many people cringe when they hear the word “networking” and why it has a bit of a bad rap.
A few myths about networking that I feel need to be busted are:
Is not transactional
Isn’t about gathering as many business cards as you can
Isn’t about giving out as many business cards as you can
Events are not a place to try to make a sale or get a client
Isn’t about you telling others everything about your business
When you approach networking in a way that’s transactional, your conversation is all about trying to make a sale and so you are in “sales talk” mode instead of “getting to know you” mode.
And there are surveys that show that most people don’t go to networking events to buy anything; so if you’re going there to sell and most of the people there aren’t looking to buy then you are both in for a disappointing time!
This is why people cringe at the thought of networking.
The tough love truth is that those of you who are there to sell something are potentially repelling others by engaging in a conversation that is fully equipped with your sales pitch.
Those of you who are there to connect and not buy are feeling bombarded with sales pitches and that’s not what you went there for right?
So how can you find a happy medium?
I thought you’d never ask! There are lots of ways but I want to leave you with one big tip.
Stay away from transactional “selling” conversation and engage in relational “getting to know you” conversation.
It’s as simple as that.
This way you will get to know others without any defenses going up while making room for a genuine and sincere conversation that will also unfold organically.
Sure, have your elevator pitch ready because “what do you do?” will certainly come up but don’t allow yourself to get into transactional lingo. Just share what you do and reciprocate the conversation and move on to other things to talk about.
The key is not to get caught up in a sales conversation because the last thing you want to happen at the